Module 3 Group Assignment 1

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Q 2. Complete Chapter 5 Application Questions & Exercises: 1, 3, & 4 on textbook page 168. 1. Research Amazon. How has this firm been able to combine overall cost leadership and differentiation strategies?

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The best thing about Amazon is that it is not only a company which deals with e-commerce but it also is an economic ecosystem. There are divisions which take care of the different aspects of the company. The website and the maintenance AWS is taken care by a particular department. Then there is logistics and other products like Alexa. Amazon also is responsible for Amazon Prime which is in a tough competition with Netflix. Amazon has attained a reliable position because it is highly reliable, fast and economical. The content of the Amazon Prime is also world class and offers a

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